WISCONSIN UNITED
for MENTAL HEALTH

Opinions are shaped by what we read in newspapers, what we hear on the radio, and what we see on television and in the movies. In a 1990 survey by the Robert Wood Johnson Foundation, respondents indicated that their primary source of knowledge about mental illness was the mass media. But these images are rarely accurate. Studies report that more than 70% of characters with mental illnesses in prime-time television drama are portrayed as violent; and more than one fifth are shown as killers.5 In actuality, studies have shown that only a minuscule percentage of the violence in American society can be attributed to people who have mental illnesses.

The media's stigmatizing images of people with mental illnesses become impressions of reality for some, leaving them with the misconception that people with mental illnesses are violent and have limited potential for positive participation in society. Also, people who have mental illnesses may start believing these negative messages about themselves.

The following materials provide practical information on how individuals and communities can take action to counter discrimination and stigma in the media and /topics_materials on "stigma watch" programs. Also, information is available for representatives of the media on what they can do to foster understanding, hope and recovery and present accurate portrayals of people with mental illnesses in the news and entertainment industry.

Additional SAMHSA resources


Wisconsin United for Mental Health has completed its Media Guide: "Open Minds Open Doors: A Guide for the Media." The Guide clarifies and simplifies the essentials of reporting on mental illnesses and suicide. Inside you can find clear explanations of stigma's impact on society, concise guidelines for reporting on mental health issues, and an extensive list of state and national mental health resources and contacts.

The Guide offers a great way to bring media and mental health advocates together to discuss mental health stigma and discrimination and their impact on our communities. If you are aware of any opportunities for WUMH to provide a copy of the Guide to key media persons, please contact Jane or Marilyn at Wisconsin United for Mental Health c/o Wisconsin Women's Health Foundation at 608-251-1675.