"Men Get Depression National Educational Outreach Campaign is an effort to increase knowledge, reduce stigma, and promote screening and treatment for depression and educate the public about depression and suicide risk. The compelling motive for this initiative was our recognition that stigma towards depression and other mental illnesses was deeply entrenched in US society and that it operated as an especially tenacious deterrent to awareness and treatment among men; and that the struggle to lessen and eventually neutralize stigma remained a formidable one, especially among disadvantaged men from minority communities. Men Get Depression focuses on raising awareness that depression is a disease that is treatable with a high percentage of success."
Source: Men Get Depression Web site